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XCEL ENERGY

"Responsible by Nature"

For this project I wanted to keep in mind a short blast of energy that caught someone's eye. Every beat I chose was meant to showcase a natural form of energy, then how it was essentially captured. I really enjoy doing Twitter spots, and I felt that by keeping things tidy, eye catching and short, it would best be viewed and cause someone to stop scrolling through Tweets to check out a looping .gif or short movie. Originally I was going for something warm and inviting, but then changed my concept to be a bit more modern and minimalistic