© 2023 by Anim8. Proudly created with Wix.com

This was a group project in which we tried to create a handful of different ads that could be shown on different social media. Every video is catered to specific time lengths and pixel optimization depending on which platform it would be shown on. Every bite size piece clearly illustrates an idea and maintains an eye catching aesthetic through careful design choice.

FIVE GUYS

BURGERS & FRIES

ad campaign

 

The original idea we had for the Five Guys project was to create one advertisement that tried to get across all the main points of the business. Although it may have worked well as a broadcast piece, our group was determined to make it work as a campaign and not as a single ad. 

FIVE GUYS

BURGERS & FRIES

spec ad

 

Raw Motion 

Design

These were some rough ideas for how motion would be conveyed in the animation. I wanted a lot of transformative elements, fun explosions and a kind of rollercoaster type feel to everything. I had the idea for "bouncing burger buns" and "french fry fireworks" going through my head the entire time. 

Color & Palette  

Design

The transition from something that was cool and inviting from something energetic and warm was key to our animation. We wanted to make sure that there was a balance between the two and that there wasn't too much reds and yellows blasting the viewer, but at the same time we didn't want too much mysterious purple and darkness to the piece either. The way we got around this was thinking in terms of mid-afternoon summer sunset to a cool and relaxed night.